What is video marketing?
“Video marketing is using videos to market and market your product or service, increase engagement on your digital and social platform, educate your consumers and customers, and reach your audience with a replacement medium.” Hubspot.
What are the various sorts of videos you’ll use?
There are various sorts of videos you’ll create for your business. The foremost common is corporate and explainer videos. But there are many other sorts of video content marketing:
A. Vlogs (video blogs)
C. Video interviews
D. Tutorial videos
E. Presentation videos
F. Product demos and reviews
G. Video testimonials
H. Video ads
We’ve already checked out a number of the key stats of video and, therefore, the various sorts of video which will be used. It’s very clear that the utilization of video is already hugely important, and is it only getting to get bigger and larger over the subsequent few years.
But what makes it so essential for your video content strategy?
1) Video Content may be a good way to rank well on Google, as search engines love posting video results. Actually, the probability of getting a page 1 search listing on Google increased 50 times video.
2) Having a video on your website is seen as a positive ranking factor and may improve your website’s SEO.
3) it’s easily and readily accessible.
4) Video engages people better than the other sort of media.
5) Having a corporation YouTube page can assist you to succeed in new audiences because it is that the second-largest program after Google.
6) Video is actionable and measurable.
7) Boosts brand awareness.
8) It helps provide a competitive advantage. It may be an excellent tool for your sales and customer service teams to use to convert leads into customers and support existing customers. So without further ado, here are five good tips to urge more eyes on your videos:
1. Have an easy video SEO strategy
SEO isn’t only suitable for your blog posts and website. YouTube (owned by Google) has become the second-largest program online. People not only use this network to seek out specific videos, but they also use it to look for broad information – even as they might on Google.com. There also are practical steps you’ll fancy to help make your videos easier to seek out on YouTube. Here are a couple of keys to video SEO. Titles are the simplest, thanks to catching people’s attention. Keep it informative and short. The primary 60 characters or less will show up onYouTube videos. And confirm you propose your keywords, a bit like for any blog post. You’ll use the SE Ranking keyword suggestion tool or the YouTube keyword tool to seek out relevant keywords.
Add keywords to your video description and mention a link to your website. Keep it to 70 characters on YouTube and help users to know what your video is about.
2. Make it clear what the video is about
If you would like to urge more views for your videos, you ought to provide enough information for people to make a decision whether or not they want to observe it or not. John Bottom says on his blog that folks skim the titles initially before watching the video, which is sensible. But apart from the title and outline, the video isn’t a simple format to skim. Don’t expect that folks will prefer to view your 5 or 10-minute video rather than scanning in seconds a bit of text or image.
How to fix this problem?
A. Write an accurate and informative synopsis-
Highlight 3-4 advantages that viewers will get after watching the video. And if it’s a narrative, you’ll plot the most points.
B. attempt to transcribe your videos-
In this manner, you give viewers the content during a text format they will skim read first, then watch if they like. Moreover, you’ll help search engines crawl your video content. During this case, I really like how Rand Fishkin does it.
3. Use social proof
Using social proof may be a great way to extend conversions and create trust and credibility between yourself and your audience. 50% of consumers find customer testimonial videos useful. There are tons of effective ways to try to do it. For instance, you’ll show likes, votes, views, comments, and such to showcase how people find your video content informative and valuable.
Here is how Van Damme did it for Volvo.
4. Optimize video for conversions
Once you motivate people to observe your video, it’s time to urge the foremost out of it and specialise in conversions. All it takes is to optimize it correctly with attention to conversions.
How can we do that?
A. Include a transparent call to action-
Savvy online marketer’s skills important it’s to possess a transparent call to action. Everything depends on your objective, whether you would like leads, sales, or simply a dialogue. You can include an immediate message from the video’s speakers, add a link at the top of the video resulting in your landing page, add share buttons, and many more. Make sure that it’s easy to interact together with your video.
B. Define the simplest publishing time-
Analyze and determine the simplest time to share the video and obtain the foremost views within the first 48 hours. The more views you get, the more YouTube will recognize the importance of your video content to other viewers.
C. Offer incentives-
Give people immediate incentives to observe and have interaction together with your videos. you’ll give discounts to your video viewers, a free white book, a giveaway, or links to a free course.
5. Choose your distribution outlets
To engage even further, you would like to seek out the proper distribution channels and deliver your content to the right audience. And briefly, this suggests sending your video to as many places as possible. Here are smart ideas you’ll consider for your video content strategy: Use your video on your website. Although you don’t have much traffic, this will encourage new visitors to observe your videos and perhaps improve your site’s performance. Upload your video to YouTube and Vimeo. The apparent places to start out. Share your video directly on Facebook, Twitter, Linkedin, Instagram, Google+ and Pinterest. Introduce your video presentations on SlideShare. Embed your video directly in your emails. Once you share videos through these well-known channels, keep going and find new ways to market them. There are probably many options in your niche that will work for your video strategy.